Reasons why blogging is important for marketing and SEO

Written by: Heba Abdel Fattah

The digital marketer is always dealing with changes and marketing trends constantly and over the years, because blogging is a marketing method, but things have changed recently, as the establishment of a blog has become , and although there are many websites, and despite the addition of some keywords, you may not  This puts you on the front page of Google, especially for new companies that are emerging and have a lot of competitors.

This is although increasing website traffic may take some time, but there are different strategies to do this, the most important of which is blogging, and here we explain the most important 6 reasons why blogging is important to senior economists and companies.

1. Blogging establishes trust with potential clients.

The majority of potential buyers always feel connected to the brand, especially when it comes to the sales process, so developing trust is of paramount importance, as most people tend to believe printed materials, which confirms the credibility of the company or brand, so you must make sure that your blog  It is full of information and has an easy-to-read style, as well as free from linguistic errors, due to the quality of the dialogue with existing customers and the target audience.

 Therefore, it is imperative to maintain an existing website to instill confidence in customers, as failure to do so for up to three years may lead to giving potential customers false information, so customers’ confidence in your materials will increase significantly if you update them in a continuous way.

  Regular website updates increase Google’s confidence in your website, because visitors seek current, relevant information from search engines for outdated or incorrect and inaccurate content, so instead of changing your site, keep posting blog entries  To assure Google that you are up and running, regular posting of new blogs will keep your visitors interested and will encourage them to check back to read the latest blog on a monthly basis.

2. Blogs help attract new customers

 Whereas blogging and publishing accurate and relevant materials is an attractive way to attract a large number of visitors to your website, products and services, the blog has the ability to improve business visibility in a powerful and effective way, by incorporating search engine optimization techniques, including titles and specifications.  introductory keywords,

  Also, when you publish each blog post, it will create a new page for the website, which will greatly improve the search engine, as well as give Google to other search engines reasons to visit the website again and work to find new content to index,

  For the purpose of planning, developing and implementing an effective search engine optimization plan to increase the success of your business, but you must bear in mind that attracting and attracting people for the purpose of returning to your site and then communicating with it is the main element,

 There is no doubt that blog entries help to establish relationships with potential customers and increase Google’s trust, by sharing with friends, in addition to that blogging will make you notice an increase in the number of members from your website visitors, which in turn will improve sales, even if it is not Your position is the first on the search lists in Google.

3. Blogging makes your content highly relevant and your current marketing strategy

   Blogging is the primary role in this case, as marketing goods, products and services is difficult, especially when it is in a strong large corporate environment, it helps visual representation of business, which in turn maintains the participation of existing customers or potential buyers of your products and services, which in turn  It promotes your brand,Through your blog, you can promote podcasts, videos, interesting data and also images for your website in that interval, potential customers will find it very cool, and therefore you should always maintain the accuracy and quality of your writing, because this will increase the awesomeness  Blog and will make it distinct.

4. Blogging encourages your marketing process

  More than 80% of companies choose to do ads via a group of blogs instead of dealing with the strategy of buy one get another gift, which is used on a large scale, as customers are accustomed to traditional marketing and advertising strategies, so the strategies created A sophisticated way to market your products and services in the business world at the present time, as blogging is one of the most modern ways to market your products and services,

Therefore, you must work to make your blog distinctly written, constantly updated, and easy to read, in order to attract readers’ interest, which leads to encouraging readers to come back to read your future publications constantly, because if your blog is great, and visitors are sure of that, they will  They may choose to share it,

 Thus, their friends will read it after clicking on the link shared on Instagram and Facebook,

The great thing about this is when they decide to subscribe to your newsletter, in order to notify them when your new blog is published, so you can increase the number of your customers and develop your activities.

5. Blogging helps build community around your website.

Blogging is a great way to keep your services and products up to date, as well as publish your posts, as well as establish ongoing relationships with both new customers and customers who come back again.  community around your post, as well as you will provide your own views and show your commercial vision.

  Because from the time you start blogging, you will see for yourself the amount of traffic that may appear when you share information on social networks, so that will lead to more people visiting your website, which in turn will lead to more customers,

 Doing a monthly blog post will improve the likelihood of visitors staying on your website for large periods, and there is no doubt that this will lead to a large number of people visiting the page again, and will also lead to being influenced by Google to know that your site has accurate and attractive information, and provides visitors with relevant information  The relevance they are always looking for, and it is very possible that your website will be at the top of the search lists.

  It shows us all that longer blogs are more effective and effective in creating a community around your website, but you must first make sure that they are attractive and educational content that is fun enough, in order to keep visitors reading all the time.

6. Blogging leads to the further development of power and great influence in a particular area of ​​interest

  Building a strong reputation for the company and its products and services is the primary goal for you, because there is no marketing technique in the business that can compete with the reputation, so blogging will allow you to share basic ideas with your target audience, so blogging has been able to prove that it is a very important investment, and thus it becomes clear  The paramount importance of blogging, Where it is difficult for any company or organization to underestimate the value of blogging in the current digital age, because building customer trust is an essential element in developing your company and thus increasing your sales, there is no alternative to blogging at all, neither using creative tools for brands, nor using market strategies.  high profit digital.

 Where a blog post is an important and effective tool to increase the number of customers and site traffic as well, because there are many new potential customers for your company or organization.