هايدي نيوز Heidi News أخبار عامه تهم كل الناس
Written by: Heba Abdel Fattah
Technology has now become an important part in various parts of our lives, and it has had a great impact on all fields. Who among us has forgotten the radio? It is that old instrument that has always made fun in our hearts for a long time, and it was important at that time, but now the radio has moved aside after we have largely overlooked it, but what happened now is that technology has been able to revive the radio and worked on its return again to top the scene, and in its way Technology that helps keep pace with the needs of the current technological development, it is the podcast.
Definition of a podcast
A podcast is a program specialized in audio broadcasting, released since 2004 under the auspices of Apple, which released its applications. It is very similar to radio and radio, but with the technological development, podcasts have been forced to be different from traditional radio and radio stations. The podcast is an application on the phone, but it does not take up any space in your room. All you have to do is open your phone and start clicking on the podcast application and select what you want to hear, and then the enjoyment stage begins.
It is known that the name of the podcast is derived from the word ipod, which means (a device for playing audio files) and the word “cast” from Broadcast, which is meant here to broadcast, and therefore we can say that the podcast is intended as an application for broadcasting or podcasting.
Thinkers, businessmen, business managers and writers are often keen to publish audio episodes recorded for them on podcasts, whether those episodes are interviews or episodes of their own, so the podcast is an easy, flexible and effective tool in order to increase their interaction with their audience.
How to download and use the podcast:
Dealing with the podcast application is very easy, as well as downloading it, as you can download it by downloading it through iTunes if your device is an iPhone, iPad or iPod, as well as by downloading the addictive podcast program for Android devices, and there are many From other applications, through which you can choose what suits you, in addition to Google Podcast, which helps to make podcast episodes available on all devices.
Podcast features and benefits:
There are many great features of podcasting, the most important of which is that special feature for owners of the internet is very important, where you can download all the recordings you want, and then you can listen to them whenever you want, without the need to connect to the Internet.
The podcast also has many important benefits and features. You can take advantage of your rest period or your presence in transportation such as the train or bus and listen to useful audio episodes on the podcast, as well as you can learn new things through these episodes.
But the most important feature of the podcast is that you will not need a studio for recording or large technologies and audio equipment, as you can rely on your mobile and mic only.
How to monetize podcasts:
There are many ways to earn through the podcast application, for example:
Sponsor:
We often hear that phrase (this product is sponsored), but certainly without knowing the details of this sentence, and here we must tell you that sponsorship is mostly achieved only by podcasters who have a great influence and a wide base of the audience.
Commission marketing:
Commission marketing is the most profitable podcast method, where you are only required to promote a particular service of a person, product, brand, or anything else, with you as a middleman, and each registration or purchase from you receives a commission.
Promotion of your services and products:
When you sell your services or products, you will certainly be able to use the podcast to promote your activities, increase your sales, increase your profits, which can reach 100% profit compared to commission marketing.
The podcast sells to production companies.
Establish a social marketing base for your products and services.
Podcast Consulting:
When you become a successful podcaster you have a strong and effective influence.
Training Courses Social Funding and Donations.
Podcast advertising earnings
There is no limit to podcast earnings, but if we set it on average and according to the advertising cost, then the podcast ad revenue is equal to $18 per 1000 impressions, which is meant here (listener) for 30 seconds, and also $25 per 1000 impressions (listener) for one minute, and according to To the stats in 2018, we have Ringer, who managed to achieve nearly 420 million downloads and $15 million in ad revenue, and in a related context, Schumer managed to achieve nearly a million dollars in just 24 hours, by creating an offer to Spotify.
There is no doubt that the podcast since its inception was for entertainment, but now it has a great expansion, and an application and its entire platform has been dedicated to it. In the future, it will greatly control many areas of our lives.
The three best podcast hosting platforms:
ANCHOR
SPREAKER
PodBean
And here I have come to the end of my article, in which I reviewed what a podcast is, its most important features and benefits, how to profit from it, and the beginning of the podcasting journey. I hope that I have provided an interesting and informative tour of podcasts.
