The Vision of Elevating Traditional Practices and Culture Through Mizyan

Alaa Hamdy

Mizyan, a brand that has swiftly captivated the fashion world, is the brainchild of co-founder Sehrab Haj Yehya, a Palestinian with a deep interest in art and fashion. The brand was established in 2023, and it had blossomed under Sehrab’s creative vision. Despite starting her career in accounting, Sehrab’s true passion lies in the world of fashion. Her vision and dedication have driven Mizyan to become a distinguished name, blending artistic inspiration with fashion design.

Sehrab’s journey into fashion began with her frequent visits to the United Arab Emirates, where she attended numerous events and Ramadan gatherings. It was during these visits that she discovered the beauty and elegance of the caftan, a traditional garment that exudes femininity and confidence. Intrigued by its intricate details and the way it made women feel, Sehrab envisioned bringing this unique piece to her homeland, where it was often confused with the abaya. The Moroccan caftan, a traditional outfit emblematic of Moroccan culture, became a symbol of beauty and heritage that Sehrab was determined to bring to a wider audience.

Driven by her deep affection for the UAE and its culture, Sehrab decided to establish Mizyan’s production in the Emirates, ensuring the highest quality for each piece. She aimed to provide women with the same sense of uniqueness and luxury that she experienced. Mizyan’s caftans are designed to make women feel special at weddings and other significant events, blending traditional elegance with contemporary sophistication.

Sehrab’s creative vision has always been the cornerstone of Mizyan. Her designs are inspired by her surroundings, personal experiences, and a deep appreciation for diverse cultures. One notable collection, “Duna,” is named after her daughter, symbolizing the close bond and inspiration she draws from her family. Additionally, Sehrab’s work is influenced by the rich cultural heritage of Morocco and the UAE, which she skillfully integrates into her creations. Her ability to blend personal narrative with cultural elements allows Mizyan to offer unique, sophisticated designs that resonate with women around the world.

Mizyan is set to launch a new collection, “Al Sahar Fi Ab,” this August. This breathtaking line captures the essence of vibrant summer nights, radiating strength, elegance, and positivity. Each caftan in this collection embodies Sehrab’s dynamic personality, celebrating the beauty and diversity of women. “Al Sahar Fi Ab” is a true reflection of the enchanting spirit of summer evenings, inviting women to embrace their individuality and shine brightly.

Looking ahead, Mizyan has ambitious plans to expand its presence and influence in the fashion industry. The brand aims to continue innovating and captivating its audience with new and unique designs, always maintaining the highest standards of quality and creativity. As Mizyan grows, it remains committed to celebrating the rich cultural heritage of the caftan while infusing it with modern elegance, making it a beloved choice for women around the world.

Mizyan has already garnered attention from various celebrities, further establishing its reputation as a brand of choice for those seeking luxury and sophistication. With each collection, Mizyan continues to redefine the caftan, making it a timeless piece in every woman’s wardrobe.