Line Investments and Property Conclude Pink Ride – A Pan UAE Drive to raise Breast Cancer Awareness Campaign

Alaa Hamdy

● Pink Ride – A Pan UAE Drive to raise Breast Cancer Awareness Campaign concluded at Mushrif Mall on October 13, 2024.

● The initiative united communities across all seven Emirates for a shared cause.

● Free screenings, awareness sessions, and community support promoted the power of early detection.

Abu Dhabi, UAE – October 13, 2024: Line Investments and Property, part of Lulu Group International, proudly announces the successful conclusion of its Pink Ride – A Pan UAE Drive to raise Breast Cancer Awareness Campaign, which came to a close at Mushrif Mall. Launched on October 11 at Silicon Central Mall – Dubai , as a collaborative initiative with Burjeel Cancer Institute and Pink Caravan, all dedicated to spreading awareness about breast cancer and highlighting the importance of early detection.

The Pink Ride was a unifying journey that spanned the Emirates, rallying participants across communities in a powerful stand against breast cancer. As the ride made its way through Mushrif Mall, Silicon Central Lulu Mall Fujairah, RAK Mall, Mall of UAQ, Sharjah Central, and Barari Outlet Mall, it became a symbol of hope and solidarity. At the closing ceremony, representatives from Line Investments and Property, Burjeel Cancer Institute, and Pink Caravan renewed their commitment to advancing cancer education, awareness, and medical support, hosting final breast cancer screenings, interactive workshops, and expert-led talks that offered invaluable resources to the community.

“ Witnessing the commitment of our communities across the UAE in supporting this campaign has been inspiring,” said Mr. Biju George – General Manager of Line Investments. “Our partnership with Burjeel Cancer Institute and Pink Caravan has allowed us to create a powerful platform for awareness, and we are proud to contribute to the collective fight against breast cancer.”

Mr. Riyas Cherichi, Mushrif Mall’s General Manager, “The overwhelming response to this campaign reaffirms the strength and unity within our communities. We are grateful for the participation and dedication shown by everyone involved, from mall visitors to our valued partners. Together, we have made a difference, spreading vital information and supporting early detection.”

Throughout October, Mushrif Mall and other participating malls became hubs of support, offering free breast cancer screenings and resources to empower the community. With screenings extended at Mushrif Mall until October 30, visitors had the chance to take charge of their health and join impactful conversations on breast cancer prevention.

This campaign highlighted the strength of unity, as each mall across the UAE played a vital role in spreading a message of hope, awareness, and collective action against breast cancer.

About Line Investments & Property LLC:

Line Investments & Property L.L.C, the shopping mall development and management arm of the Abu Dhabi based Lulu Group International, oversees the operations of an impressive line-up of malls in the Middle East Countries & India. With extensive experience in retail business ventures across the GCC, the in-house manpower expertise take projects from concepts stage, sourcing strategic locations, design and development, as well as marketing and operating the projects in their portfolio. As leaders in the shopping mall sector offering full 360 degree retail solutions, Line Investments & Property LLC overlooks malls in various countries with numerous new properties being planned in new cities and markets.

Learn more at www.lineproperty.ae